Hello ZUM
Re-brand

After checking the graphic inventory at Hello ZUM, it was clear that company's branding needed work. The graphic design intern and I worked together on the improvements once we got the green light to bring consistency and structure to the brand. We decided on making subtle changes to the logotype, recolor the palette, choose different typographies and build new patterns, iconography and characters for the brand.

Stationery and merchandising displayed here were redesigned with the new guidelines we established.